Legendary suds, cleaning up a legendary brand

Upon being hired at Tidal Wave in March 2022 I was tasked with creating a brand guideline for Tidal Wave.

Tidal Wave, being a rapidly growing, industry-leading, express conveyor car wash, desperately needed a way to establish and maintain brand continuity across all departments within the company.

I started researching the history of the company, the product offering, and the target markets to begin converting the pre-existing materials into a more cohesive, modern, and vibrant brand.